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You don’t have to choose between your business and your well-being.
We’ve been taught that success requires sacrifice. That if you’re not working harder, grinding longer, or pushing through exhaustion—you’re not doing it right. Burnout becomes the expected cost of doing business. And instead of questioning this toxic equation, we’re taught to manage it, avoid it, or bounce back from it when it inevitably hits.
But what if burnout isn’t just something to recover from—what if it never had to be part of the journey in the first place?
Sustainable Success challenges the deeply ingrained belief that self-sacrifice is a prerequisite for growth. Through honest insights, powerful frameworks, and real-life stories, Melinda Cohan shows you how to lead, grow, and thrive in your business without losing yourself in the process.
This isn’t about slowing down, opting out, or doing less. Building a business still requires action, responsibility, and navigating complexity. But when your strategies are aligned with your values—and your energy is protected, nourished, and sourced from within—you stop forcing progress and start flowing with it.
You give from your overflow, not your reserves.
You lead with clarity instead of from chaos.
You create results not by hustling harder, but by building intentional, sustainable momentum.
Whether you're just starting out or scaling an established business, this book is your permission slip—and your playbook—for building a business that serves your life, not the other way around.
Get your copy of Sustainable Success to discover a grounded, soulful path to doing your best work—without losing yourself along the way.
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The Ultimate Self-Care Menu
A rich list of customizable self-care ideas so you always have nourishing options at your fingertips—no guesswork required.
The Clarity Quadrant
A visual decision-making tool to help you quickly assess what’s essential, what’s aligned, and what’s optional.
Baseline & Project Self-Care Plan Templates
Two fill-in-the-blank templates to map out your ongoing self-care routines and tailor support to high-stress seasons or big projects.
The Yeah-But Decoder Worksheet
A guided exercise to help you move through resistance, reframe limiting beliefs, and take aligned action—even when doubt shows up.
Free Audiobook Access
Listen on the go and revisit key chapters whenever you need a reset or a reminder.
Melinda Cohan is a business coach, leadership mentor, and the go-to expert for coaches and entrepreneurs who want to build successful businesses without burning out. After launching her first coaching business and quickly replacing the income from her previous career as a workplace-efficiency interior designer, she discovered her life’s purpose: helping other coaches turn their purpose into profits—with structure, flow, and sustainability.
Over two decades of working with coaches behind the scenes and on the front lines, Melinda has seen it all—every kind of business model, every flavor of burnout, and every breakthrough that turns survival into sustainability.
In Sustainable Success, Melinda brings all her experience, sharing the deeper mindset and self-leadership practices that allow high achievers to perform at their best—without sacrificing themselves in the process.
When she’s not writing, coaching, or designing transformational programs, Melinda and her husband Dave can be found skiing, traveling the world, enjoying concerts and music festivals, or cheering on their favorite football teams. Whether she’s on a mountain or mentoring a business owner, Melinda is committed to living in alignment, expanding what’s possible, and embodying the kind of success that’s both sustainable and deeply fulfilling.
“Melinda gives women permission to redefine success on their own terms—and the tools to do it...without burning out. Sustainable Success is both empowering, soulful, and a joy to read.
“How to succeed without sacrifice! Melinda Cohan takes on the culture of “burn out” and the “yeah but’s” in this compelling and compassionate handbook for entrepreneurs and high performers. More than just an inspiring reminder for self-care, Cohan brings a full array of practical steps, rituals and habits to transform your work and life from a daily grind to flow and balance. A must read for those serious about working effectively and efficiently towards success holistically.”
“Melinda Cohan’s Sustainable Success is a game-changer for anyone who’s tired of believing they have to burn out to succeed. With wisdom, warmth, and laser-sharp clarity, Melinda makes the radical (and necessary!) case that self-care isn’t optional—it’s the foundation for impact. This isn’t fluff. It’s a strategic roadmap for thriving in business and in life. If you want to perform at a high level without losing yourself in the process: Read this book.
“Sustainable Success redefines what it means to lead with integrity—both in business and in life. It’s a timely and essential guide for coaches and entrepreneurs looking to create meaningful results without sacrificing their health or values.
“This book is a must-read for entrepreneurs who want to grow without burning out. Melinda offers a powerful shift from self-care to self-leadership with tools you can actually use. I’ve seen too many friends lose themselves in the hustle. This is the reminder we all need to build with intention and sustainability.
“The Sustainable Coach hit me like a sledgehammer of truth. What makes this book different? Melinda doesn’t just focus on your offer or your revenue model. She gets that true sustainability means you stay whole, your clients get real results, and the work stays aligned with who you are. I’ve been in this game long enough to spot the real deal—and this is it. If you’re serious about making coaching a long-term career (not a side hustle that eats you alive), read this book. Then read it again.”
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